This solution is quite beneficial for the masses living in electricity-deprived regions such as Pakistan, India, Bangladesh and the like. This new idea will help tackle imposed darkness and multiplied weather severity due to regular power outages and electric load shedding.

The Idea:

Cool & Shine Gloss Finish Paints: A load-shedding friendly version of colors, paints and distempers is the need of the hour. All walls of our homes need gloss finish paints with additional glowing and cooling effects to give our rooms both possible shine and low temperature during electric load-shedding and power breakdown.

The Problem:

The world of colors is highly developed now. There are many kinds of paints available in the market such as simple paints, emulsion paints, watercolor paint, waterborne paints, oil based paints, marine paints, and solvent free type odorless paint and anti-rusting paints etc. They all have exclusive inbuilt features according to the consumer needs and requirements.

But still, these new color additions do not serve all consumer markets located within different regional boundaries, background and geographical areas.

Apart from weather conditions, there are different social conditions in many countries which also determine the specific use of paints. The social aspect, mostly ignored by color and paint manufacturers, is quite vital and unless this social factor given due attention by the paint makers, we can never assume ground-breaking inventions in this sector by and large.

For example, in many developing and underdeveloped countries such as Pakistan, India, and Bangladesh etc. the regular power outages and electric load-shedding in both rural and urban areas is a mandatory part of their lives. Despite living in total darkness for several hours a day, here people also suffer from hot weather conditions due to repeated power breakdown.

In the face of the abovementioned tragedies, no such innovation has been even introduced in the market by paint manufacturers. They are happy with their existing products which are absolutely ineffective to cater all needs of people living in these countries. Thus, there is a need to think upon this aspect seriously.

Many paints and distempers are available in the market with additional cooling and brightness given to the plain walls. In practice, recent paints and colors introduced by all leading paint manufacturers and companies are so-called cooling and brighter as the actual result is quite the opposite especially for people living under tropical weather conditions.

Today’s paints and colors are effectively cooling in nature but only when fans and air-conditioning machines are on. Similarly, one can only enjoy the widespread brightness in the rooms when lights bulbs are shining above your heads. On the other hand, such paints and colors of no use at all in the case of power breakdown and electric load shedding. They are neither cooling nor brighter for electricity-deprived populace.

In many developing regions, electricity goes out for the whole day not only for a few hours.

More than mere advertisements, newly-introduced paints and other colors are simply pathetic when it comes to comply with the imposed power breakdown and electric load shedding.

In many a cases, a simple whitewash in these localities work much better than rather expensive paints and distempers as proudly offered by leading paint companies and manufacturers.

In short, paints manufacturers and companies should also consider social trends of consumer markets that are beyond weather conditions and consumer habits.