This idea is suitable for: Unilever Plc, Unilever Pakistan, Procter & Gamble Limited, Engro Foods, all other leading FMCG companies

The Idea:

It’s basically an idea about a new FMCG product; new in a sense that it has not been sold in the market as an exclusive packaged item. The proposed product comes under the category of frequently consumed items keeping in mind its daily consumption which is greater than any other FMCG product worldwide. While a substantial percentage of its target market also found in Europe, America and Africa, the proposed product is ideal for consumer markets all over the Asian countries. Here we don’t intend to explain the exact business idea but this will help you understand maximum potential for business growth as offered by this untapped business idea, its long and short term benefits, exceptional and immediate profit margins, and long-lasting revenues brought about by this groundbreaking product in the FMCG world. This post also includes the listed and unlisted elements that will or might take place during or after the execution of idea.

Pros and Cons: The business idea, yet to be disclosed from our side, entails both pros and cons before and after its final execution. After going through these pros and cons of proposed business idea, you would be in a better position to closely examine the desired outcomes that most interest you to be sure they fit your business, consumer needs, and overall organizational success.

Pros

  • A definite trend-setter
  • Easiest identification of target markets of this product
  • Easier to define product attributes and marketing logistics
  • Easier to understand feasibility of the product
  • Easier to standardize product’s quality, quantity and pricing structure
  • Highly compliant to existing market conditions (keeping in view market demand, profitability ratio, competition level and both local and global business climate)

Cons

  • Being a totally trend-setter in nature, the proposed product could take some time to make desired profits
  • It requires intensive level of product testing and processing

Future Scope:

This new business idea will be a huge success in both local and global market if utilized strategically and intelligently. Being a frequently consumed item, this idea will be more than a new invention in the consumer market if presented in an exclusive packaged form.

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