By Faizan Usmani To date, various forms of conventional and Islamic banking services are provided by modern financial system. Conventional banking, no doubt, is the most popular from of banking all over the world, but the presence of riba (interest) element in conventional banking has made it quite unacceptable in Islamic countries. Apart from purely Islamic banks, many conventional banking institutions have also started Islamic banking under a separate brand identity but several concerns have been raised on their authenticity of policies by many religious scholars and school of thoughts. Despite the presence of both conventional and Islamic banks, their consumers are not in an ideal state as modern banking practices don't afford them due profitability and financial returns they widely deserve. Aforementioned is not only the problem in Pakistan but also true for the rest of the world including all European and American countries. In fact, modern banking, at present, offers little to its account holders by any means. Though, modern banking, be it conventional or Islamic one, has the potential to work like an ideal investment pool for their consumers but lack of innovative financial and banking solutions within their offers makes modern banking unbeneficial for local consumers. Banks are the safest place to reserve one's savings but the return on the deposit is usually very marginal and there is no option available for consumers to keep their money other than the banks. On the other hand, corporate account holders all over the world get not only guaranteed security but highest percentage of financial returns against their deposited money. Both in terms of substantial offers and higher level of financial securities in conjunction with quite convenient and user-friendly banking operations, today's banking is solely dedicated to serve the corporate segments and common account holder is nowhere to be